This will not be a music video, not as people know music videos, especially as our region is concerned...This will be a work of art. Much like how we craft our songs and perform them live, with great care and consideration from an artistic perspective. I dont know if that is a viable 'sell point' to our audiences in trying to procure funds for making the video, but it is definitely one of the standout elements that WILL make it popular after people see it.
One of my hopes for the outcome of this video is to help set the Theoretics project apart from its regional hip hop brethren and affiliates... in the sense that it would help distinguish it as a different breed. Less concerned with following footsteps or appeal and more concerned with blessing people with music/videos/performances that reflect a much more refined artsy and well thought out approach to the genre.
Friday, September 16, 2011
Jekyll and Hyde video kickstarter...
Theoretics. Their debut album, in my humble opinion is incredible. You can read what I thought about it here. Mark, Chimaroke, Birch, Cameron, Arthur, Ben, and Adam teamed up with Garrett Gibbons to shoot the video for their first single Higher. The video turned out dope and they're looking to do it again, but on a grander scale this time and they would like to enlist your help. These fine gentlemen have started a Kickstarter campaign (a la Macklemore and Blue Scholars) to attempt to raise funds to shoot the video which will again be written and directed by Mr. Gibbons. Check out what the homey Mark Hoy, MC/vocalist, had to say about it: