Monday, June 9, 2008

Quality for U-N-I

So I've been sleeping on reading up on these cats for a minute; had them confused with INI for a second, the group from way back - but without NY's Finest in the picture, I wasn't too curious. Anyways, finally read their interview after watching some footage of them at Chop Suey here in the Emerald City (wish I would've known about that one - where you at Benny?). This duo from the Wood seems pretty promising.
That's not what I'm here for though. While the music in the video below is no doubt nice, what I'm really impressed with is the video. Common concept of a crew kickin', dice game in effect, then follow-the-rapper as he walks down the street... yawn. BUT, shoot it with the music in high speed, one continuous shot (yeah I know, "but there's cutaways catch...blah, blah, peep the behind the scenes link below fool), take it and edit it into slow motion, AND have the lip sync match up?!? Now that's filthy!

And I love the ride out scene for the credits (what self-respecting rapper rolls out in a Volvo station wagon?) Good shit! Of course, it doesn't hurt that the song is tight too... You can peep the behind-the-scenes "making of" here if you like. I'll be doing some more research on Y-O and Thurz (lots of goodies on their myspace), think you should too. Thanks as always to OkayPlayer for the jumpoff point.

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